While diversity and inclusion have become a top priority in most workspaces, we're interested in seeing how brands and music labels are working together on this topic. We've seen how companies are increasingly focusing their marketing efforts for Women's Day, especially when it comes to...
Following Record-Play's ongoing efforts to objectively find the most suitable music solution for every project, we've gone through a few scientific journals and industry reports to better understand the psychological, cultural and economic effects of playing local artists as opposed to mainstream acts on digital...
(Click here to read in Spanish) We’re painfully approaching a year since the declaration of the covid19 pandemic, an ongoing crisis which has left thousands of artists and music industry workers struggling to find an alternative source of income to the earnings they would usually get...
Artificial Intelligence is a subject that sparks the imagination - and splits opinion. Proponents point to the problem-solving potential of machine learning, and AI’s ability to make many laborious and time-consuming tasks a thing of the past. Others worry about the effect it may have...
Versión en castellano aquí. So how do you know if you’ve found the perfect track for your latest production, the one that is going to send your campaign stratospheric? Well, before you start negotiating sync rights for anything, consider the following questions closely via this extract...
(Versión en castellano aquí) The Covid-19 pandemic has affected every part of society, and the music business is no exception. This document highlights the key ways that the music industry has changed over the last three months, whether temporarily or perhaps more permanently. We’ve divided it...
As a music consultancy, much of our work here at Record-Play revolves around music synchronisation. This may be a term you're already familiar with but if not, don't worry - the definition is pretty straightforward. Music synchronisation (or 'sync' for short) simply means the setting of...
In supervision it’s a question that has stumped many a person looking to license music for a major project: shall I sync a well-known song by a major artist or look for an emerging act who might not be as recognisable?...
Current conversation on the subject takes for granted that AI is the catch-all ‘future of everything’. In terms of marketing, many state that a combination of AI technology and big data is all that marketers will need to make a campaign ‘sticky’ and relevant. But...
From Elizabethan minstrels singing about the local butcher, to John Lewis using music to make their Christmas ads extra memorable; check out the history of sync via the infographic we've put together here: A Brief History of Sync or the videos specially made for the...