Insights

Here at Record-Play we work on hundreds of sync projects every year. A few of them involve major artists such as Pharrell's N.E.R.D. or are a rework of an all-time classic (as with the much celebrated My Way from adidas and Google's My Favorite Things),...

We've said it before and we'll say it again: technology is reshaping the musical landscape in more and more interesting ways every year. Fresh new sounds are emerging on a weekly basis, fuelled by the internet's facilitation of international scenes and collaborations between global artists. From Mascarene...

(Spanish version here) Although we're still four months away from the end of the year, September always feels like the beginning of a new work season. In that spirit we wanted to sum up some of the music trends Record-Play has noticed in 2018, whether at...

Versión en castellano aquí. So how do you know if you’ve found the perfect track for your latest production, the one that is going to send your campaign stratospheric? Well, before you start negotiating sync rights for anything, consider the following questions closely via this extract...

Versión en castellano aquí. Many will regard the word 'brand' as an abomination in relation to music but if you're a working musician then, like it or not, it already applies to you. Whether it's the clothes you wear, the instruments you play, the genre you...

As a music consultancy, much of our work here at Record-Play revolves around music synchronisation. This may be a term you're already familiar with but if not, don't worry - the definition is pretty straightforward.  Music synchronisation (or 'sync' for short) simply means the setting of...

In 1973, business professor Philip Kotler first extolled the importance of 'atmospherics' when it came to attracting customers into a shop - and convincing them to spend their money once inside. “In some cases", he declared, "the place, more specifically the atmosphere of the place, is more influential than the product...