Insights

In supervision it’s a question that has stumped many a person looking to license music for a major project: shall I sync a well-known song by a major artist or look for an emerging act who might not be as recognisable?...

Current conversation on the subject takes for granted that AI is the catch-all ‘future of everything’. In terms of marketing, many state that a combination of AI technology and big data is all that marketers will need to make a campaign ‘sticky’ and relevant. But...

From Elizabethan minstrels singing about the local butcher, to John Lewis using music to make their Christmas ads extra memorable; check out the history of sync via the infographic we've put together here: A Brief History of Sync...

Here at Record-Play we work on hundreds of sync projects every year. A few of them involve major artists such as Pharrell's N.E.R.D. or are a rework of an all-time classic (as with the much celebrated My Way from adidas and Google's My Favorite Things),...

We've said it before and we'll say it again: technology is reshaping the musical landscape in more and more interesting ways every year. Fresh new sounds are emerging on a weekly basis, fuelled by the internet's facilitation of international scenes and collaborations between global artists. From Mascarene...

(Spanish version here) Although we're still four months away from the end of the year, September always feels like the beginning of a new work season. In that spirit we wanted to sum up some of the music trends Record-Play has noticed in 2018, whether at...

Versión en castellano aquí. So how do you know if you’ve found the perfect track for your latest production, the one that is going to send your campaign stratospheric? Well, before you start negotiating sync rights for anything, consider the following questions closely via this extract...

Versión en castellano aquí. Many will regard the word 'brand' as an abomination in relation to music but if you're a working musician then, like it or not, it already applies to you. Whether it's the clothes you wear, the instruments you play, the genre you...