Insights

In supervision it’s a question that has stumped many a person looking to license music for a major project: shall I sync a well-known song by a major artist or look for an emerging act who might not be as recognisable?...

Current conversation on the subject takes for granted that AI is the catch-all ‘future of everything’. In terms of marketing, many state that a combination of AI technology and big data is all that marketers will need to make a campaign ‘sticky’ and relevant. But...

From Elizabethan minstrels singing about the local butcher, to John Lewis using music to make their Christmas ads extra memorable; check out the history of sync via the infographic we've put together here: A Brief History of Sync or the videos specially made for the...

Here at Record-Play we work on hundreds of sync projects every year. A few of them involve major artists such as Pharrell's N.E.R.D. or are a rework of an all-time classic (as with the much celebrated My Way from adidas and Google's My Favorite Things),...

Versión en castellano aquí. So how do you know if you’ve found the perfect track for your latest production, the one that is going to send your campaign stratospheric? Well, before you start negotiating sync rights for anything, consider the following questions closely via this extract...

Versión en castellano aquí. Many will regard the word 'brand' as an abomination in relation to music but if you're a working musician then, like it or not, it already applies to you. Whether it's the clothes you wear, the instruments you play, the genre you...

As a music consultancy, much of our work here at Record-Play revolves around music synchronisation. This may be a term you're already familiar with but if not, don't worry - the definition is pretty straightforward.  Music synchronisation (or 'sync' for short) simply means the setting of...

In 1973, business professor Philip Kotler first extolled the importance of 'atmospherics' when it came to attracting customers into a shop - and convincing them to spend their money once inside. “In some cases", he declared, "the place, more specifically the atmosphere of the place, is more influential than the product...