UNheard is our new project with adidas Originals and Foot Locker. Artists from across the EU were brought together to advance cultural learning through their music. They collaborated and created translations of each other’s music, bringing unheard stories to new communities as well as helping...
Contemporary artist, skateboarder, clothing designer and model Blondey McCoy is the most recent addition to the adidas Skateboarding family; with a collaboration that sees him launch a brand new design of the Superstar 80s model. Do not miss his lovely grandmother unboxing the product, nor...
A stimulating experience for the senses, Madrid’s Hotel Puerta América creates a space that invites guests to dream. Bringing together nineteen of the best designers and architecture studios in the world from thirteen different countries, each floor of the hotel proposes a unique concept....
Christmas day felt a little bit groovier this year with the release of this adidas Basketball campaign, #FreeToCreate soundtracked by the one and only KAYTRANADA. Watch below! We loved this campaign as it's a great embodiment of adidas' way of nodding to heritage and what has...
Last month adidas Originals officially unwrapped their forthcoming collection, "Home of Classics", featuring the most iconic silhouettes of the brand. Just like some classic sneakers never go out of fashion, Record-Play supervised another timeless hit to soundtrack the video: a cover of the once polemic...
Spanish painter Pejac recently completed an art intervention at the oldest prison in Spain, the Penitentiary Center of El Dueso. Located near the artist's hometown of Santander, overlooking the Cantabrian sea and surrounded by marshes, the prison built at the beginning of the 20th century...
Just like music connects people across borders, Spanish airline Volotea brings people together by focusing on airports in small and medium sized European cities. This not only unites families and friends without unnecessary fuss or unwanted stopovers, but it also opens up affordable opportunities to...
adidas Women is presenting Primeknit, a sports bra with a fit that enhances body motion and movement while remaining comfortable at all times. Featuring actor, athlete and Pharrell's dancer Mette Towley, the video for this campaign had to transmit the genuine and raw energy of this artist. California DJ/producer...
Get ready to escape the noise with adidas Outdoors' new offering, the Free Hiker boots. Encouraging disconnection from the city to refuel your creativity, the adidas TERREX #EscapeTheNoise campaign follows entrepreneur Maya French and chef Marcel Vigneron as they detach themselves from the urban grind...
adidas have launched their most environmentally responsible sneaker to date: The Ultraboost 19. Three years in the making, the iconic silhouette has been totally reinvented for a new era of running. The release is being saved by a "Recode Running" campaign, which follows collectives and creatives...