In 1973, business professor Philip Kotler first extolled the importance of 'atmospherics' when it came to attracting customers into a shop - and convincing them to spend their money once inside. “In some cases", he declared, "the place, more specifically the atmosphere of the place, is more influential than the product...
Here at Record-Play we work on hundreds of sync projects every year. A few of them involve major artists such as Pharrell's N.E.R.D. or are a rework of an all-time classic (as with the much celebrated My Way from adidas and Google's My Favorite Things),...
Agreeing to license your music as part of a sync deal is just the first step. It might sound obvious, but it is crucial to spell it out here: it's vital to know the exact terms by which you're selling the music copyright. Firstly, are you sure...
Versión en castellano aquí. Many will regard the word 'brand' as an abomination in relation to music but if you're a working musician then, like it or not, it already applies to you. Whether it's the clothes you wear, the instruments you play, the genre you...
Versión en castellano aquí. You might think that music is just an expensive embellishment to your marketing strategy – a nice thing to have, but perhaps not worth the hassle of clearing and paying for the rights. A good ad can deftly communicate visually, right? Yes, but...
Researching new music becomes increasingly more rewarding as we throw our net out wider, uncovering producers and artists who are pioneering new sounds, trends and musical approaches. Collaborating with our partner site MusicMap, we present an exciting new wave of global music producers from every continent,...
With the "best music of 2018" lists around the corner, here at Record-Play we want to take a look back at all the amazing artists that have appeared on the MusicMap radar this year. Starting with today's fresh and much-anticipated release by Toulouse-based Tunisian artist Deena...
We've said it before and we'll say it again: technology is reshaping the musical landscape in more and more interesting ways every year. Fresh new sounds are emerging on a weekly basis, fuelled by the internet's facilitation of international scenes and collaborations between global artists. From Mascarene...
(Spanish version here) Although we're still four months away from the end of the year, September always feels like the beginning of a new work season. In that spirit we wanted to sum up some of the music trends Record-Play has noticed in 2018, whether at...
As much as we love our job, sometimes we just need to get out of the office, travel to new places and...