With 11 permanent playlists (7 for running, 2 for meditation and 1 for training), 4 campaign specific playlists and 2 podcasts; the adidas Spotify revamp was planned by our team to maximize the potential of this profile. By updating the playlist topics and visuals, together...
We're happy to hear that our head of music supervision and licensing Lauren Wilson has deservedly won a Music+Sound Award, under the category "best use of production music in broadcast advertising". The campaign, protagonized by athlete Peres Jepchirchir, is part of the Impossible Is Nothing...
Following the Impossible is Nothing content series by adidas, a new campaign is out for the much anticipated 2020 UEFA European Football Championship. For the occasion, Record-Play reached out to the South-East London art and music collective Steam Down, who will be releasing the track...
adidas are launching their most ambitious content series to date, Impossible is Nothing, a way of seeing the world for what it can be, not as it is. Told in the documentary style of home footage, the series provides a previously unseen side to some of...
Nigerian DJ, singer and former Arsenal fan Cuppy is the new face for Manchester United's third kit campaign this 2020-2021 season. For the occasion, Record-Play supervised and licensed one of Cuppy's tracks 'Interlude', taken from her 2020 album Original Copy. Watch the video below: REVEAL! As...
Versión en castellano aquí. So how do you know if you’ve found the perfect track for your latest production, the one that is going to send your campaign stratospheric? Well, before you start negotiating sync rights for anything, consider the following questions closely via this extract...
Asos and adidas loungewear have teamed up to endorse two radiant kids: R&B singer-songwriter Mahalia and rising indie pop talent Beabadoobee play acoustic guitar from their bedrooms via Asos' TikTok account, while wearing the cute and comfortable clothes from adidas loungewear. Music supervision and license...
Ready For Sport is the launch campaign from adidas to celebrate the return of professional sports such as football, golf or racing. Athletes tell their own confinement stories and how they've maintained their motivation in these films, enhanced by music from the artist Peru, who...
In 1973, business professor Philip Kotler first extolled the importance of 'atmospherics' when it came to attracting customers into a shop - and convincing them to spend their money once inside. “In some cases", he declared, "the place, more specifically the atmosphere of the place, is more influential than the product...
Here at Record-Play we work on hundreds of sync projects every year. A few of them involve major artists such as Pharrell's N.E.R.D. or are a rework of an all-time classic (as with the much celebrated My Way from adidas and Google's My Favorite Things),...