07 Aug Independent vs Major
In supervision it’s a question that has stumped many a person looking to license music for a major project: shall I sync a well-known song by a major artist or look for an emerging act who might not be as recognisable?...
Author: Editor Chief
19 Jun adidas Basketball | Free To Create
Christmas day felt a little bit groovier this year with the release of this adidas Basketball campaign, #FreeToCreate soundtracked by the one and only KAYTRANADA. Watch below! We loved this campaign as it's a great embodiment of adidas' way of nodding to heritage and what has...
18 Jun Presenting the ‘Home of Classics’ by adidas Originals
Last month adidas Originals officially unwrapped their forthcoming collection, "Home of Classics", featuring the most iconic silhouettes of the brand. Just like some classic sneakers never go out of fashion, Record-Play supervised another timeless hit to soundtrack the video: a cover of the once polemic...
18 Jun Soundtracking Spanish artist Pejac’s intervention at ‘El Dueso’ penitentiary
Spanish painter Pejac recently completed an art intervention at the oldest prison in Spain, the Penitentiary Center of El Dueso. Located near the artist's hometown of Santander, overlooking the Cantabrian sea and surrounded by marshes, the prison built at the beginning of the 20th century...
10 Jun Celebrating music’s Local Heroes with Volotea
Just like music connects people across borders, Spanish airline Volotea brings people together by focusing on airports in small and medium sized European cities. This not only unites families and friends without unnecessary fuss or unwanted stopovers, but it also opens up affordable opportunities to...
05 May 6 myths about music in retail
In 1973, business professor Philip Kotler first extolled the importance of 'atmospherics' when it came to attracting customers into a shop - and convincing them to spend their money once inside. “In some cases", he declared, "the place, more specifically the atmosphere of the place, is more influential than the product...
16 Apr Ones to watch: 6 artists who got a sync last year
Here at Record-Play we work on hundreds of sync projects every year. A few of them involve major artists such as Pharrell's N.E.R.D. or are a rework of an all-time classic (as with the much celebrated My Way from adidas and Google's My Favorite Things),...
10 Apr Become the Movement with Mette Towley and adidas Women
adidas Women is presenting Primeknit, a sports bra with a fit that enhances body motion and movement while remaining comfortable at all times. Featuring actor, athlete and Pharrell's dancer Mette Towley, the video for this campaign had to transmit the genuine and raw energy of this artist. California DJ/producer...
04 Mar adidas TERREX invites you to #EscapeTheNoise
Get ready to escape the noise with adidas Outdoors' new offering, the Free Hiker boots. Encouraging disconnection from the city to refuel your creativity, the adidas TERREX #EscapeTheNoise campaign follows entrepreneur Maya French and chef Marcel Vigneron as they detach themselves from the urban grind...
19 Feb How does music copyright work? A crash course…
Agreeing to license your music as part of a sync deal is just the first step. It might sound obvious, but it is crucial to spell it out here: it's vital to know the exact terms by which you're selling the music copyright. Firstly, are you sure...