The question of whether a digital download counts as a straight sale or a licence threatens to cost Universal Music millions. A recent law suit of Eminem’s production company to Universal Music highlights the problems major labels are facing over digital royalties. guardian.co.uk...
Apple has applied for a patent for a Fitness Center App with social media components that might be able to bring a variety of fitness-tracking capabilities under one icon. The United States Patent and Trademark Office published Apple’s patent Thursday. mashable.com...
Here a great new format for advertising developed by Green Media – the ads only come to life when they get wet. youtube.com...
Glamour’s September issue will try to make 2-D bar codes friendlier by including icons that readers can photograph to “like” advertisers on Facebook and recieve special offers in turn. Definitly a huge step forward for offline integration of social media. adage.com...
iPhone apps are all the rage, but Apple’s lead over Android will disappear by the end July. In this chart you can see the gap between Android and iPhone closing to by the end of July, according to Business Insider. hypebot.com...
Twitter has started serving third-party text ads on its webpage, in the right-hand column, below the “trends” section. Previously, Twitter has used this space to display links to its own services and Twitter-related third-party tools and services, but now it’s showing pure ads that take you...
Universal Music Group has partnered with sports lifestyle outfit Billabong to form a strategic, global brand partnership combining music and action sports by bringing together recording artists and sporting talent.Among initiatives in the pipeline are co-produced premium content, live events, music compilations, sports and music...
Absolut, the premium vodka brand owned by Pernod Ricard, is sponsoring music and art festival Land of Kings as part of its drive to link to alternative events. Absolut Dalston is named after the fashionable district of north-east London. marketingmagazine.co.uk...
The Levi’s Film Workshop makes professional filmmaking kit and training available to the public, for free. Levi’s is working with a number of collaborators from the art and film world on the project. Among them, graffiti artist Swoon and director Cat Solen, who teamed on this...
Desperados the tequila flavoured beer has launched this wicked interactive, social media campaign inviting you to join the Desperados experience. Clever youtube take overs and nice FB integration have made this campaign a massive hit….nearly all online spots have more than 1m views! youtube.com...