CrowdSaving, the coupon based website similar to Groupon, has been buying daily deal companies left right, and centre. Which has lead it to being one of the biggest acquirers of daily deal companies in the US. allthingsd.com...
The quiet launch of Google’s ‘Magnifier’ music blog this week, and ties in their Music Beta cloud service. Is this Google making their moves on the music industry? Whatever it means, a Google owned music blog is sure to get a lot of hits and...
Coupons have become a new big tactic in recent times, albeit if the old paper versions have been taken over by digital versions. Could the high response to these deals by supermarkets be taken on by other industries to boost sales? emarketer.com...
ESPN (the sporting channel) are to launch a real-time billboard campaign, with live tweets and news straight from football games to the big screens being featured around the US and on the London Underground’s CBS Outdoor screens. brandrepublic.com...
Converse have just launched this Canvas Experiment viral campaign where musicians play in sync to their canvas built up of hundreds of pairs of the classic Chucks. The two biggest comments here are ‘I don’t get it’ and ‘Quite clever’ so it’s deffinitely grabbing people’s...
Music Matters (as funded by the Beatles’ estate) has launched a series of animated videos to push forward the emotional connection people have with music. 1) to get them to buy more Beatles records. 2) to stop people stealing them from the internet. The sentiment...
Smirnoff and Madonna have teamed up to launch a new campaign to find the ‘next best dancer’. No doubt having teamed up because Madonna is long past the times of falling out of nightclubs after a few shots… the question is will the dancers be...
Ikea have just launched a new marketing campaign for their new ‘Better Sleep For Everyone’ campaign, which involves Ikea teaming up with Swedish artists for their new adverts which promote their new range of beds. http://vaggvisor.kampanj.ikea.se/...
Activate, an American drink, set up a free vending machine in LA where residents could grab a free bottle of drink, if they pedalled for it. The retail value of all the drinks dispersed will be donated to the charity Nourish America. creativity-online.com...
To help launch their new Orient Apple flavour, the vodka people Absolut have teamed up with all cool RCRD LBL to give away some music. The music is distinctly non-boozy dance or upbeat stuff, by including people like Bon Iver they’re heading for a lounge...