09 Mar Warner Films on FB
Warner Bros has become the first major studio to launch an online film rental service on Facebook, enabling users to watch a film within the social network site for $3 (£1.90) or 30 Facebook credits. brandrepublic.com...
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09 Mar Spotify Hits 1m Paid Users
It’s still not available in the U.S., but Spotify has a reason to celebrate: the music service has surpassed one million paying subscribers in the seven European markets in which it operates. The publicly known number of total users, which the company did not update...
09 Mar Skype Sell Out
Guess that the end of a ad-free Skype user experience. Soon Skype is to display advertising within its software and has announced a number of partnerships across the US and Europe to sell the platform. brandrepublic.com...
09 Mar We7 Launches Radio App
We7, the ad and subscription-funded music-streaming service, is launching a free mobile app that allows users to create personal radio stations and listen to them offline. brandrepublic.com...
09 Mar We Are Equals
Daniel Craig and the voice of Judi Dench are featured in this spot from director Sam Taylor-Wood addressing the persistent issue of gender inequality. The spot was created for EQUALS is a partnership of charities created by Annie Lennox around the centenary of International Women’s Day. High...
02 Mar Reebok 2011
Very pleased to announce that we are consulting to Reebok on their Classics brand for 2011, big plans are afoot for EMEA in which music will play a key roll in all marketing activities. Announcements to be made early April, so watch this space. ...
02 Mar MS Phone Competition
Here something clever. Instead of spending loads of money on a competition the guys from Microsoft have simply wrapped the prize in a huge block of ice and dumped it on the streets of Paris…cheap and effective! vimeo.com...
02 Mar Lucozade on Spotify
Lucozade Energy is partnering music-streaming service Spotify for an on-pack promotion targeting young users of social networks. Based on the message of making ‘energy flow’, the marketing drive is intended to capitalise on the ‘social capabilities’ of Spotify, where users can create collaborative playlists, send...
02 Mar MTV Partners with Sony
MTV will partner with Sony/ATV’s “Extreme Music” production library to market the music of unsigned artists and bands to music supervisors for commercials, television shows and movies. billboard.com...
24 Feb PC Use in Decline
Will Apple’s iPad kill the home computer? NPD Group’s latest research stops short of such a bold prediction, but does claim that the popularity of tablets is leading to a decline in consumer usage of PCs. mobile-ent.biz...