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Desperados the tequila flavoured beer has launched this wicked interactive, social media campaign inviting you to join the Desperados experience. Clever youtube take overs and nice FB integration have made this campaign a massive hit….nearly all online spots have more than 1m views! youtube.com...

O2 has employed rapper Tinie Tempah to perform a concert for just one fan, which will be shown in an ad as part of its ‘Always thinking of you’ campaign. brandrepublic.com...

On the day that US-based Vevo crosses the pond, Muzu.TV has announced a partnership with Metacafe, which will see it bed down in Europe and hopefully consolidate its dominance locally. techcrunch.com...

To many in the music industry, Hammer is a has-been rapper who squandered a fortune and eventually faded into musical irrelevancy. But in Silicon Valley, he’s a respected entrepreneur, investor and adviser with a reputation as a savvy early adopter of new technology. billboard.com...

MUSIC retailing has had a curious April. HMV Group, owners of the last surviving high-street music chain and linchpin of the business, produced its third profits warning of the year as conditions on the high street “remained difficult”. Yet on April 16th hundreds of shoppers...

Claims by BT and TalkTalk that the Digital Economy Act (DEA) was unlawful were dismissed today, except around the relatively minor issue of how the costs of enforcing it will be shared between ISPs and copyright holders. telegraph.co.uk...

Apple is nearing launch of a cloud music service according to sources. Unlike Amazon’s recent cloud launch, which in not licensed and acts as an online hard drive, Apple is getting licenses from labels and will return revenue hypebot.com...

Sony has shown off a pair of tablets that will launch later this year. The S1 is little more than yet another Honeycomb tablet in a Sony-designed box, with a 9.4-inch widescreen display and a wedge-shaped case. wired.com...

Could the Wii 2 incorporate touchscreen technology? What will be different about this device from the original Wii? Will it be more powerful than the XBox 360 and PlayStation 3? And how much will it cost? Here a comprehensive guide to Nintendo Wii 2 rumours. mashable.com...