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An interesting, if long, thesis written by Bas Grasmayer for an independent Bulgarian record label, looking into the very non-linear marketing systems the music industry now lives with, under or against (depending on your point of view). http://basbasbas.com/thesis/...

fora.tv Here Spotify CEO Daniel Ek talks about the history of Spotify and its set up – along with the claim that people will turn away from piracy if better systems come about. Surely physical product was a pretty decent system anyway, and even if it...

The US festival Lollapalooza is set to be streamed on YouTube, with live performances and backstage interviews all included. With TV showcasing of such events not normally going beyond the main stage, having the ability to travel to the second and third tents will probably...

Aren’t lucky enough to have friends with Google+ invites? Well, here’s a brief introduction to it… on this basis think Facebook without the event invites – it’s keeping it simple which will see longevity when it comes to genuine interaction between people online. allthingsd.com...

The question of how to make advertisements work on YouTube and the like is likely to continue for a long time yet, but statistics show that ‘Overlays’, interactive advertisements which are displayed over a corner of the video screen, are soon to be the norm. emartketer.com...

Rebakery is a site dedicated to remixing. Artists of whatever size can post their stems and allow anyone to grab them and remix or reproduce a track. Essentially a remix-only version of what artists have done on Soundcloud, this is about as close as you...

YouTube Lionsgate, the independent movie studio, took a 10 by 11 foot touch screen wall to the ComicCon in America this year. It gave fans the chance to interact with photos and trailers....

Google have been busy reworking the core of their business while everyone looks for a G+ invitation, Steve Rubel argues here. The most interesting being the ability to link your G+ profile picture to any search results associated with you. adage.com...

New client, we are working with the London based conservation charity Elephant Family, a hugely energetic and motivated young crew who are keen to implement a music marketing strategy to help increase awareness and raise funds.    We are helping to develop the strategy plus...

REEBOK Reebok's EMEA plans are full steam ahead, soon to be announcements on the UK, Spanish, French, Russian and German artists and activations that will be happening...