US marketers will spend $3.08 billion to advertise on social networking sites this year, eMarketer predicts. Spending will be up 55% over the $1.99 billion advertisers devoted to social networks in 2010 and will rise by a further 27.7% next year to reach nearly $4...
New figures suggest a surge in UK online sales in December to £6.8bn, with a 7% monthly increase and 25% hike year on year, according to Interactive Media in Retail Group (IMRG) and Capgemini. brandrepublic.co.uk...
Universal Music Group is expected to undergo another round of layoffs. Approximately 60 employees from all North American territories will be affected. billboard.biz...
Nike has launched a new football campaign in France. It borrows lines from a duel scene in Cyrano de Bergerac: ‘When the poem ends, I hit’ youtube.com...
A spot for the Citroën C3 integrates the driver with the landscape around him. Cities, countryside and outer space surround him, transforming his face as he sings along to a remix of ‘Hit the Road, Jack’. He even morphs into an astronaut and an owl....
On October 4th 2010 Lemmy and his band Motörhead took to a French bar. Here, inspired by the laid back atmosphere and a slow, cold Kronenbourg 1664, they played their legendary manic song, The Ace of Spades, at half the normal speed. youtube.com...
HEINEKEN COLLABORATE WITH ASTEROID GALAXY TOUR Heineken have worked together with the Asteroid Galaxy Tour in their latest commercial, in which the band features in the ad. Great PR and exposure for a band from a credible brand. Not a particularly new track though,...
A work in progress, we are booking the music for this the first year of the event. Its going to be a huge night,with a range of bands and DJ's who will perform in the 5000 capacity. Will be making more announcements soon...
BMW has launched a flash projection campaign that subliminally displays the logo during the commercial screening. Clever idea but let’s hope thats not going to be the future of advertising. youtube.com...
Lady Gaga has made her first offical debut as Polaroids Creative Director. She unveiled three new Polaroid products at CES, including a miniature wireless printer for printing cell phone photos on the go, a pair of sunglasses that can take and display photos, and a...