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Ah the musicians following. A collection of music lovers, groupies and trendies. But how to turn them into a massive advert? Troy Carter’s recent website launch (Lady Gaga’s manager) tries to work that just out. It’s called Backplane and in turns your fans, such as...

The EU is trying to pass through a law which would give every individual a ‘right to be forgotten’ – in the simplest sense, Google would no longer be able to track your cookies without your permission. Kind of destroying the mainframe of Google’s business...

And in contrast to the above story, here’s an example of how tracing cookies doesn’t lead to collected information being that personal. Instead it uses statistics and stereotypes to aim adds. mashable.com...

As part of his role as director of creative innovation at Intel, Will.i.Am has lined himself up a sponsored twelve month tour across twelve city’s, starting in Mexico. “During each stop, will.i.am will collaborate with local artists, gaining inspiration from fashion, design and architecture trends and performing an original...

The Sun newspaper, one of the tabloids feeling the pain of being part of the Murdoch clan, is dishing out discount vouchers (discount?!) in the guise of a cereal packet to newsagent goers who buy alternative print press. Very clever, verry clever. brandrepublic.com...

Recycling clothes has never been easier. New start up ThredUp offers a home stop collection deal where you shove old children’s clothes into a bag and wait for the delivery man to pick it up. They’re then planning on starting up a discount second hand...

Both Microsoft’s Xbox and Sony’s upcoming portable gaming device are gearing up to tackle to used games market. While the discounted second hand shops have become a norm on the high street, with the invention of the downloaded, one-game-one-owner concept with tablets and phones, games...

For further proof that Apple (or any other digital retailer for that matter) probably doesn’t care too much about their music revenue, their revenue this first quarter of 2012 is already $41bn more than the whole of the digital music retail market put together. musicweek.com...

A Mega Upload man, Kim Dotcom (not his family name), has been detained in New Zealand following fears he might ‘escape’ to Germany, where he’d be safe from extradition. He’s aprt of the group which are currently being sued in the US for $500million worth...