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GungHo is a new energy drink launching with the idea that gamers should drink it to improve performance. Interesting to see a drink  as an ‘accessory’ to something which seems totally detached from it. allthingsd.com...

Researchers in the US have found a special new plastic which fixes – itself. Apparently the material can break, ‘bleeds’, and then brings itself back together Wolverine style. techspot.com...

Moonpig has teamed up with Zappar to offer an Augmented Reality option to their personalised celebration cards. The augmented addition will mean still photos will come to life and become video clips on your mobile. mobile-ent.biz...

XBox users are now using the console to consume films and music more than online gaming, pushing forward the idea of an all in one home entertainment system. allthingsd.com...

In line with their continued sponsorship of the Olympics, Coke have unveiled plans to create a ‘beatbox’, an interactive sound space which will give people the opportunity to remix sounds from the olympics which fits in with the recent Mark Ronson ad project. brand-m.biz...

WWE’s WrestleMania event in Miami this year will be a hub of social networking activity. From ‘hashtag fights’ on Twitter to YouTube interviews right before the fights with the actors -ahem – wrestlers. mashable.com...

The UK brewed beer Cobra is starting a new ‘Splendidly Indian’ campaign to celebrate the vibrancy of India. The brand is famous for being stocked in almost every Indian restaurant despite never seeing the country. adage.com...

Skullcandy have taken onboard bikini wearing cover girl Kate Upton to represent the brand at various events and photoshoots. Kate has been picked for being well known to own a good pair of ears. brand-m.biz ...