Uncategorized

The Governments Central Office of Information has reduced radio budgets, with the relaxation of sponsorship and promotion regulations in ’09 being relied on to make up for the reduction in budgets. brandrepublic.com...

Merlin, representing 14,000 independent labels world wide, has finally cut a licensing deal with YouTube. This follows on fromd eals cut with Rdio and Spotify among many others. hypebot.com...

Mick Hucknall has claimed that songwriters are going to be a thing of the past unless TV talent shows start looking for them instead of ‘karaoke singers’. What do you think? musicweek.com...

Amercian Express are using Coldplay as their next act for their Unstaged Vevo platform. The band will perform live in Madrid, with the Anton Corbijn directed video, being streamed live on YouTube. brand-m.biz...

MTV Iggy, its ‘future’ platform, will be using its influence to find ‘the best new bands int he world’, from the UK to Jamaica, with MTV using its reach to bring those acts to America via integration into their marketing campaigns. brand-m.biz...

Harry Hill has launched a ‘win a record deal’ (but not really) via his website. The winners will receive coverage in The Fly, on Muzu TV and £5,000 worth of equipment courtesy of Roland. musicweek.com...

PepsiCo have been accused of deceptive marketing being used to promote its Doritos chips range. They have been accused of using online video games and concerts to ‘disguise marketing campaigns’ for the snack. adage.com...

BETC Euro have developed a new campaign for French broadcaster Canal+, putting emphasis on their commitment to cinema. campaignlive.co.uk ...

Odnoklassniki, Russia’s second biggest Social Network (with Facebook having just 5% of the market, hmm suspicious?), and now the site has added face recognition to their site to make photo tagging easier. eu.techcrunch.com...