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Unilever have teamed up with MTV for a series of videos which will tell the stories of a selection of female DJs, while also pushing the new ‘Fresh Spin’ campaign title. musicweek.com...

Clarks, the shoe shop, are launching Clarks Originals with a set of gigs at Rough Trade East with some very original bands. Bo Ningen, the Trojan Sound System and Little Dragon are a couple of the artists who will be appearing on the stage. nme.com...

The Center for Science in the Public Interest have kick started the boom in anti-sugary drinks campaigns over in the US. Their one-site only campaign is claiming that ‘Life’s Sweeter With Fewer Sugary Drinks’. adage.com...

Willie Nelson has performed Coldplay’s ‘The Scientist’ on behalf of The Chipotle Cultivate Foundation who are launching a set of virals to emphasise of importance of moving away from industrial farming. youtube.com...

Online retailers, in the main, haven’t got systems in place to gain feedback from their virtual shoppers, a recent study has show. As online shopping disconnects the shopper from the shopping experience further and further, integrating potential and current customers into the online experience is of ever...

A judge in America has described Congresses plans to allow investigators details on the location of suspects via their phone reception as ‘Orwellian’. This argument is set to continue as the lines between social networking and sharing, privacy and authority become ever more blurred. wired.com...

ReverbNation’s new PROMOTE IT Facebook platform, tailored specifically to bands and artists who want to use Facebook as effectively as possible in order to gain new fans and up interaction. hypebot.com...

The new Sony Ericsson and Walkman phone (on the Android operating system) has the Qriocity music platform (from Sony) integrated onto it. It is designed to let people have a wider and more sharing experience on their smart phone. brand-m.biz...

Verizon Wireless and Intuit have teamed up to release a card reader that work on smart phones. Meaning small business owners can start taking payments on their phones… although the system is safe, it’ll take some educating to persuade consumers that its a safe idea. allthingsd.com...

University (College if you’re american) students are the most gadget laden and technology using group around. Not surprisingly, but at least now there’s some hard data. emarketer.com...