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BBC Radio 6 Music DJs including ex Pulp frontman Jarvis Cocker are shown transporting and carrying speakers and radios blasting out music, in this spot for the radio station by Fallon. It turns out they are all taking them to the same place, where a giant...

To highlight the plight of the millions of people worldwide who do not have access to clean tap water, the Unicef Tap Project is branding and bottling tap water ‘donated’ by celebrities such as Rihanna, Selena Gomez, Taylor Swift. and Robin Williams. creativity-online.com...

Adidas worked with a French coder, Didier Brun, to create the ‘Megalizer’ system, promoting its new Mega brand in France. It places sensors in each shoe, along with a wireless transmitter that captures the pressure applied to the sensors. Users can control the sounds they...

Amazon has just beaten Apple and Google to market with a cloud-based music locker service. As with the anticipated Apple and Google services, the Amazon cloud music product enables users to upload and stream their music on multiple devices. forrester.com...

Hanger One Vodka worked with country singer Orville Davis to release this three minute music video. The story is a classic American folk tale: young immigrant, inspired by our country’s natural resources, uses old world knowhow to become the “Father of American Craft Distilling.” An MP3 of...

Despite some recent innovations by the former king of social networking (as well as a CEO replacement), it looks like the MySpace exodus is rapidly accelerating. Can MySpace’s freefall be stopped? mashable.com...

It’s 10 years since Apple’s original iPod shuffled on to the scene, changing the way we listen to and buy music for good. But could it soon be time to hang up our white headphones? Guardian.co.uk...

The mobile application world continues to expand at a breakneck pace. If 2010 was all about push notifications and “real-time alerts,” 2011 is about localized content, better photo and video support and cloud-based storage. We want to highlight some of the trends that are already...

Google has begun testing its cloud music services internally. But Google’s tests don’t mean that launch is imminent.  According to sources labels and publishers hope Google will enter the market and compete with iTunes but so far they’ve been unwilling to offer reasonable terms to license the new...