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To launch Puma’s Faas running shoe, Droga5 recruits the world’s fastest band from the world’s fastest country – Jamaica, natch (home of Usain Bolt). The band performs as its members run, literally, cross country. youtube.com...

Nike last week launched the Black Mamba film, starring Kobe Bryant, at the NBA All Star Weekend. The almost six-minute film, directed by action director Robert Rodriguez and with cameos from Bruce Willis, Danny Trejo and Kanye West, highlights the new Nike Zoom Kobe VI. youtube.com ...

Music lovers who regularly download tracks to MP3 players can now do their bit for charity at the same time. Fairsharemusic.com markets itself as “the ethical alternative” to more established rivals such as iTunesbecause it gives a share of each download sale to good causes. guardian.co.uk...

Amazon.com, still struggling to compete against the market-dominant iTunes, tried to help customer with music purchases by Tweeting details of every song played during the Super Bowl game and commercials, with link back to its MP3 store for immediate sales. billboard.com...

Nokia is turning to a strategic alliance with Microsoft to compete against rival smartphone manufacturers and is splitting its operations into two divisions brandrepublic.com...

Popular Internet radio service Pandora is tuning up for an IPO later this year. The company outlined its plans for an initial public offering of stock in a Friday filing with securities regulators. The documents indicated Pandora will seek to raise $100 million, although that figure can...

Online video usage in the U.S. is up considerably from the same time last year as time spent viewing video on PC/Mac/laptops from home and work locations increased by 45%. Although the number of unique online video viewers only increased by 3.1% from last January,...

Last.fm will start charging for streaming to its mobile applications from next Tuesday, although the desktop web versions of the site in the UK, Germany and the USA will remain free. theregister.co.uk...

A new, rightsholder-funded study of P2P file-sharing shows music is being traded far less than films, pornography, TV shows, video games, and computer software. Piracy isn’t a problem that industries like to have, but at least it suggests high interest in one’s product. When it...

Young directing duo Daniels orchestrate some colorful chaos for Levis’ Chambray collection for Opening Ceremony, in a film commissioned through the Idealists Agency. Nice track but definitly not something i would have expected from Levis. youtube.com...