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Hardcore console gamers (generally 15-15 year old males) are slowly turning to online social games, though the majority of ‘social gamers’ are 30+ females. Games such as the Glory of Rome are offering a mroe in depth world to play within away from the casual...

Seeing as most of the Western world now connects Pakistan with harbouring the likes of Osama Bin Laden, it must’ve seemed time to the country’s PR guru’s to try and change people’s minds. Not that the message isn’t relevant, but the blockbuster ad styling of this offering does...

The new Pringles Crunch app allows users to start their very own virtual band… even if they can’t play a note. Moving your smart phone will create note perfect tunes straight away. By scanning bar codes of Pringles tubes, you’ll be able to unlock further...

The new Toyota ad, produced by Saatchi & Saatchi, is taking hints from 80s music videos and features music written especially for the ad. campaignlive.co.uk...

Powerade upped its activity in Latin America recently by launching a micro site, which turned games into data as they were happening, and all linked in via Twitter. The sponsorship gained a boost through users using the unique relevant hash tag. youtube.com...

The Red Bull Academy is on a world tour. Stopping off at Cape Town, Berlin, Paris and Detroit to name a few. Each stop of the tour showcases art installations, collaborations and signature events. The events are sure to big up Red Bull’s energising effects. brand-m.biz...

ThingLink allows embedded photo tagging of pictures used across the web – perfect for re-used press photos on blogs and mag websites. And now you can link through to e-commerce sites, meaning that fans can go from press coverage to purchase link in one fell...

Former Hulu man has started a new company, Erly, and their product? Collections, an online based community site where friends share photos of a common experience, building up a kind of virtual scrapbook. allthingsd.com...

Sirius XM is a monthly radio subscription service that gives consumers 180+ radio channels via satellite, with the bonus of the 71 music channels commercial free. It is now upping its price from £12.95 to $14.49, will users notice the pinch though? digitalmusicnews.com...