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Heineken is hoping to pick up tips with regards to viral marketing from Google, through their recent digital advertising partnership. Who wants some viral beer?  http://www.thedrum.co.uk/news/2011/06/30/23013-google-and-heineken-create-digital-advertising-partnership/...

HMVs £123 million deficit for this year won’t come as much surprise to many. The store promises to push forward plans to specialise in tech such as headphones and MP3 players. Does HMV have enough clout to become a major player in the tech market? http://www.digitalmusicnews.com/stories/063011hmv...

MySpace has been sold to Specific Media for $35million – quite a slip from MySpace’s $580million worth when News Corp bought it in 2005. The site, despite being knocked off the map as a social networking site, still holds some clout as a place for...

Hackers have claimed to break into the Universal Music and Viacom affiliated sites. The group known as ‘Anonymous’ have (according to the Wall Street Journal) released passwords and other user data. http://www.electronista.com/articles/11/06/29/anonymous.hacks.universal.music.viacom/...

Live music is constantly being referenced to as the only golden egg left in the current music market, and Live Nation with their growth for this quarter seems to be showing that that’s somewhat true. http://uk.reuters.com/article/2011/05/05/idUS247710+05-May-2011+PRN20110505...

Unifi has just launched, allowing subscribers to share their music, photos and film between iPhone, computers and soon Blackberry. The service is currently only being tested in Germany, making it the first service of its type to launch in Europe. http://www.mobile-ent.biz/news/read/realnetworks-launches-unifi-cloud-service-with-vodafone-germany/014827...

The Times’ digital edition has exceeded to 100K subscriber mark – with 35,ooo iPad users downloading the paper everyday. Meanwhile the print version continues to lose readers month on month. http://www.mediaweek.co.uk/news/1078062/Times-exceeds-100k-digital-subscibers/...

Music industry analyst Mark Mulligan argues that Cloud services do not help the music industry, unless the industry changes…  http://www.hypebot.com/hypebot/2011/07/mark-mulligan-the-economics-of-free-dont-add-up-but-they-could.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+typepad/DqMf+(hypebot)&utm_content=Bloglines...

£550million will be added to the UK economy due to the festival season, say the Local Government Association. Glastonbury alone adds £73million to that figure – it pays to party. http://www.musicweek.com/story.asp?sectioncode=1&storycode=1045805&c=1...