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According to new research from Ace Metrix, while funny ads may be better liked by consumers they are actually “slightly less likely to increase desire or purchase intent than unfunny ones.” Click here for full story ...

Coca-Cola are inviting agencies to pitch for an account advertising its Vitaminwater – a drink containing 23g of sugar per 500ml which ran into trouble last year after being misleadingly sold as “nutritious”. Click Here For Full Story...

Apple asks for it’s products to be removed from environmental standards group’s green registry, as they’re too difficult to disassemble and recycle. Click here for story....