According to new research from Ace Metrix, while funny ads may be better liked by consumers they are actually “slightly less likely to increase desire or purchase intent than unfunny ones.” Click here for full story ...
Stephen Fry appears alongside a Fu Manchu-styled Richard Branson in a new advert for TiVo. Click here for full story...
One of the UK’s hottest producers, Kwes, has teamed up with Go Opera to create perhaps the world’s first branded opera, sponsored by Peroni beer. Click here for full story...
Team U.S.A.’s Olympic uniforms, designed by Ralph Lauren, have attracted controversy after it emerged they were made in China. Click here for full story...
Coca-Cola are inviting agencies to pitch for an account advertising its Vitaminwater – a drink containing 23g of sugar per 500ml which ran into trouble last year after being misleadingly sold as “nutritious”. Click Here For Full Story...
The website hatetweetstofrankocean.com has been created by a team of twitter users to counteract a recent spate of homophobic tweets towards the singer. Click here for story....
Apple asks for it’s products to be removed from environmental standards group’s green registry, as they’re too difficult to disassemble and recycle. Click here for story....
A British judge has ruled that Samsung’s Galaxy tablet is “not as cool” as Apple’s iPad, and therefore cannot constitute a patent infringement. Click here for story....
When 3:AM’s server crashed, it appears it may have also deleted the magazine’s entire archive… Click here for story....
The new issue of Heat Magazine will utlise augmented reality technology, “the first digital technology not to cannibalize an organization’s print business”. Click here for story....